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First established in 1980 as Ian Hollows Feed Supplements, Rowen Barbary is consistently growing year on year by providing good quality products and helpful, friendly advice.
Ian Hollows Feed Supplements as it was then know manufactured a wide range of feeds and ingredients for commercially farmed species including pigs, poultry and ruminants and 1989 saw the introduction of Sumo Original, one of the first products manufactured within the horse feed range.
Soon after this it was realised that to meet with the increase in demand a specialized horse feed division was needed, and with this Rowen Barbary Horse Feeds was born.
Following on from this Ian Hollows Feeds Supplements was developed into Target Feeds Limited, as it is known today. Within Target Feeds Ltd. a wide range of animal feed and supplements are manufactured for all major farmed species. Our extensive production facilities and quality certification provide product development and custom manufacture for many major international organisations.